Online Reputation Management by SiteVisibility.Negative online mentions of your company, brand, yourself, your product or service can damage reputations, relationships and your bottom line. Online reputation management ORM problems occur as a result of negative social media comments, complaint sites, scandals (personal or corporate), competitor and malicious attacks among others. In the digital age once something is published online, it is there to stay. ORM promotes existing positive content, creates new content, or suppresses less positive results through direct response, the influencing of search results, or the suppression of noise surrounding particular key terms.